The “fresh and zesty yellow-green shade” has started appearing in technology such as a Mercedes model, and also symbolizes interest in protecting the environment.
Leatrice Eiseman, Pantone Color Institute executive director, told the New York Times. “This is the color of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew.
1960’S COLOR
1970 THE FIRST EARTH DAY
50 + years later
2017 TRUMP elects Scott Pruitt to head EPA. Pruitt is a prominent denier of climate science. Pruitt’s “reluctance to accept the facts or science on climate change couldn’t make him any more out of touch with the American people — and with reality. Pruitt worked closely with the fossil fuel industry.