Chart Of The Day
Here are the top thirty Internet properties in the world as measured by comScore:
There are six Chinese sites on the list-Baidu, Tencent, Alibaba, Sina, Sohu and Netease.
The Comscore data significantly understates the size of major Chinese websites.
The interesting thing about this chart is that 75% of these properties are based in the US.
Contrast that with only 17% of the Internet audience (213mm) is in the US and you will see that Internet is one of the primary export industries in the US.
Google’s Doubleclick Ad Planner has more realistic data for Chinese sites, but strangely does not include Google. Chinese Internet firms tend to use iResearch’s iUserTracker.
Comscore and others may be understating the size of the major Chinese Internet firms, but investors are not. As the table below shows, two of the top five global Internet firms by market capitalization are Chinese: Tencent is number 3 and Baidu is number 5. (If Facebook were public it would likely displace one of the Chinese firms in the top 5.)