Luxury brands are targeting Chinese students in the United States

The mall sponsors Chinese student groups with roughly 45,000 members in what she called one of its most successful marketing plans.
Chinese shoppers account for 31 percent of the US$273 billion global personal luxury goods market, according to Bain and Co, and the United States is the biggest market outside of Asia.
It is not clear how much of overall luxury sales can be attributed to purchases by students, but some top brands clearly see the group as a financial force in its own right and as providing access to a much larger group of well-heeled shoppers — parents and family — making it an important new marketing channel.
Some 29 percent of high net-worth parents in China who send their children abroad for primary school and college choose US institutions, according to the Hurun Report, which publishes an annual list of China’s richest people.
business insider