Disrupting the Disruptors:
Peer-to-Peer Car Sharing Service Launches Nationally
By Leigh Beadon
Mar 6, 2012
One of the points we often try to make at Techdirt is that the effects of disruptive technologies are going to be felt far beyond the entertainment and publishing industries—they are not limited to the online world. The internet creates abundance of information, but it also creates a push towards decentralization in all things, and that’s one of the big ways it intersects with the physical: although you can’t download a car, you can create whole new systems for buying, selling, renting, reviewing and maintaining cars, and those systems will replace established but less-efficient ones.
Nobody is immune—not even the last disruptor. Companies like Zipcar changed the game with their car-sharing services, but they are already facing new challengers. RelayRides, launching nationally this week, has a model that takes things one step further:
While those companies own fleets of cars, RelayRides is entirely peer-to-peer — if you have a car, then you can make it available for rental when you’re not using it. RelayRides says the average car owner makes $250 a month from the program.